by Kirsty France | Apr 26, 2021 | Case study, content marketing, copywriting, marketing, outsourcing, writing
Photo by Gabriela Palai from Pexels One of the best things about working in a creative industry is the fact that it gives me opportunities to work as part of a team. The other one is working one-to-one with clients, but they’re vastly different...
by Kirsty France | Jan 11, 2021 | blog writing, content marketing, content strategy, copywriting, marketing, writing
Photo by Dominika Roseclay from Pexels Creating a blog can feel like a lot of hard work, especially if you spend hours on it and end up with something that feels a bit underwhelming. Paying someone else to do it for you can also seem like a lot of money...
by Kirsty France | Dec 14, 2020 | blog writing, blogging, business growth, business life, content marketing, copywriting, marketing, writing
Photo by Andrea Piacquadio from Pexels Marketing (and especially the selling part of marketing) can make a lot of us feel deeply icky. We know we need to sell stuff to make a living, but the idea of giving anyone the hard sell just feels wrong. There are lots of...
by Kirsty France | Dec 7, 2020 | business life, Christmas marketing, content marketing, copywriting, writing
Photo by Jill Wellington from Pexels I don’t know about you, but I sometimes struggle to tell people what I really want for Christmas. Mostly because the things I want always sound so boring when they come out of my mouth. “Oh, you know – books, gin,...
by Kirsty France | Nov 23, 2020 | business life, copywriting, storytelling, writing
Photo by Andre Furtado from Pexels Starting out in business is a huge adventure. I was so excited that I’d finally get to work on my own terms and write for a living. After a while, I realised that, while things were going well, I felt as if I was wearing a mask that...
by Kirsty France | Nov 16, 2020 | blog writing, blogging, content marketing, copywriting, email marketing, marketing, social media, website copy, writing
Photo by Yan from Pexels When it comes to marketing, I’m a big fan of keeping things simple. Let people know that you understand the problem they’re experiencing and show them how you can help. Of course, there are loads of different ways to do that....
