Are you ready to review your marketing?

by Kirsty France | Nov 27, 2025 | business growth, content strategy, Marketing review

We’re heading towards the end of the year, when lots of us reflect on the things that made us happy, what we’d like to change and how we want the year ahead to feel. If you’re thinking about your business and getting ready to review your marketing, here are a few...

How can a copywriter help you get organised?

by Kirsty France | Oct 13, 2025 | content ideas, content marketing, content strategy, content writing, marketing

I don’t do marketing strategy. Except, I kind of do. Sort of. Good copywriting is built on understanding who you’re talking to, where you’ll find them and what you want to achieve. We won’t get anywhere if the language I use to speak to your people misses the mark....

Do your marketing ideas feel messy?

by Kirsty France | Sep 29, 2025 | content marketing, content strategy

If your head is full of jumbled thoughts and ideas, and your marketing ideas feel messy, you might wonder how you’ll ever turn them into content that makes sense to your future customers. I generally work with people who have a plan for their marketing, but I’ve...

It’s not about you: why your marketing needs to focus on your customers

by Kirsty France | Jun 11, 2025 | content ideas, content strategy, customer experience

Have you ever written new marketing content and got all excited about how clever or impressive your new product or service is? Or do you think that everyone knows what you do and anything you might have to say will be predictable and boring? The trouble with both...

Human vs AI: who can help you tell a good story?

by Kirsty France | Feb 3, 2025 | AI, branding, content strategy, content writing, copywriting, emotional marketing, storytelling

The subtitle for this could be ‘What I learned from having a pigeon down my chimney’. Yes, you read that right and of course, I’ll get to the story later. The real point of this post is to ask whether AI can help you tell a good story in your business or if you might...

Why Your Business Needs a Communications Strategy (and Not Just a Content Plan)

by Kirsty France | Jan 20, 2025 | content strategy, Guest blog

Hands up, who has created a content plan for 2025? If you have, you may be feeling quietly smug, safe in the knowledge that you know exactly what content you will create every week for the next month, six months, or even year. Having such a plan in place is...