by Kirsty France | Nov 3, 2025 | AI, copywriting
Yes, you read that right. I did say you need a human copywriter as well as AI, and not instead of it. You might think I’m opposed to AI, but I’m not. If you use it well, it’s a very useful tool, but it’s not a substitute for a real person. Here’s my guide to the pros...
by Kirsty France | Jul 7, 2025 | AI, content writing
You might think a copywriter like me will run away screaming when AI is mentioned. That might have been the case once, but I’m coming around to the idea that I can use AI as a tool to support my business and creativity. Here are four ways I use AI and another that I’m...
by Kirsty France | Feb 3, 2025 | AI, branding, content strategy, content writing, copywriting, emotional marketing, storytelling
The subtitle for this could be ‘What I learned from having a pigeon down my chimney’. Yes, you read that right and of course, I’ll get to the story later. The real point of this post is to ask whether AI can help you tell a good story in your business or if you might...
by Kirsty France | Jan 8, 2024 | AI, blog writing, content marketing, content writing, copywriting, writing
I know you probably expect a writer like me to react to any mention of AI the way that Dracula might respond to someone brandishing a cross in his face. Basically, hissing and hiding my face. However, it’s becoming more of a feature in the content writing landscape,...
