by Kirsty France | Mar 25, 2025 | Case study, copywriting, website copy
Making changes in your business can take time, and it’s wise to reflect as you go through the process. When I first met Heather Sanders from Communicate OCE, she had already thought long and hard about whether she needed a website and what she wanted to achieve....
by Kirsty France | Jul 1, 2024 | content marketing, content strategy, content writing, website copy
Using the right words on your website helps you attract your ideal customer and make more money. You’ll also enjoy your life more. You can work with people who get you instead of those who complain because your service wasn’t what they expected. When you’ve gone to...
by Kirsty France | Dec 4, 2023 | blog writing, content marketing, content strategy, content writing, social media, website copy
You might not think words and numbers have much in common, apart from co-existing on a school curriculum. However, your analytics can tell you a lot about what content is striking a chord with your audience and helping you achieve your business goals. Here’s my guide...
by Kirsty France | Oct 10, 2022 | blog writing, blogging, content marketing, content writing, marketing, website copy
Photo by Pixabay: https://www.pexels.com/photo/author-blog-create-creative-267569/ You’ve decided to write a blog that’ll stand up on its own or form part of your marketing strategy, but you don’t have a website yet. Maybe you don’t need one at all. You want to start...
by Kirsty France | Oct 3, 2022 | blog writing, blogging, content marketing, content writing, website copy, writing
The short answer to this is that no, you don’t. The question is, will a standalone blog help you to achieve your goals if it isn’t part of a larger website? Here’s my rundown on the reasons why you don’t need a website to write a blog and why you might want a website...
by Kirsty France | Aug 8, 2022 | blog writing, content marketing, copywriting, emotional marketing, marketing, transformation marketing, website copy, writing
Photo by Karolina Grabowska: https://www.pexels.com/photo/woman-reading-a-magazine-in-her-bed-6633697/ When you create marketing content for your business you’re aiming to show your future customers how each product or service will help them. You’ll do that in...
