Case study: Just Jules jewellery

by Kirsty France | Nov 8, 2021 | blog writing, blogging, Case study, content marketing, marketing, writing

Image by Just Jules jewellery Freelance life has its ups and downs, but sometimes you get lucky. One of my lucky moments involved meeting the lovely Jules Baines from Just Jules jewellery. I met Jules networking (I know, this is a recurring theme for me). We became...

How you can start creating evergreen content

by Kirsty France | Nov 8, 2021 | blog writing, blogging, content marketing, content strategy, copywriting, SEO, website copy, writing

Image by Suzy Hazelwood via Pexels It’s all very well knowing that you want to include evergreen content in your marketing. (If you don’t know what evergreen content is or why you’d need it, start here.) The real question is, how do you start creating it? Read on for...

Evergreen content: what is it (and why do you need it?)

by Kirsty France | Nov 1, 2021 | blog writing, blogging, content marketing, content strategy, copywriting, marketing, SEO, website copy, writing

Photo by invisiblepower from Pexels If you’ve ever heard the phrase ‘evergreen content’, you might have written it off as a bit of a buzzword. You might have heard it described as ‘cornerstone’ content in those SEO guide,s too. The thing is, if you...

How you can use product descriptions in your marketing

by Kirsty France | Oct 11, 2021 | blog writing, blogging, content marketing, copywriting, marketing, Product descriptions, social media, website copy, writing

Photo by RODNAE Productions from Pexels If you already write brilliant product descriptions (and if you’re not sure where to start, read this), you might think that they’ll just sit on your website until your customers find them. Not necessarily. They...

How you can use your blog in your email marketing

by Kirsty France | Sep 13, 2021 | blog writing, blogging, content marketing, email marketing, marketing, writing

Photo by Vlada Karpovich from Pexels When you’ve gone to the effort of writing a blog, I’m willing to bet that you don’t want it to just sit there on your website. You want it to be out in the world, being read by your ideal customers. At least, I hope...

Case study – creating new content ideas for Birkett Consulting

by Kirsty France | Jul 20, 2021 | blog writing, blogging, business life, Case study, content marketing, copywriting, outsourcing

I first met Ros Birkett via a networking group (which is pretty much how I meet everyone these days). She’s utterly lovely and a brilliant person to have a coffee and a natter with. When it comes to branding and marketing, what Ros doesn’t know frankly isn’t worth...