by Kirsty France | Jan 19, 2022 | Case study, copywriting, outsourcing, website copy
Photo credit: Photography by Jessica Iliffe Jess Iliffe has the best job in the world (obviously, I do too, but hers is still fantastic). She gets to hang out with cute babies and their parents all day and take the most beautiful pictures. I met Jess networking (no...
by Kirsty France | Jul 20, 2021 | blog writing, blogging, business life, Case study, content marketing, copywriting, outsourcing
I first met Ros Birkett via a networking group (which is pretty much how I meet everyone these days). She’s utterly lovely and a brilliant person to have a coffee and a natter with. When it comes to branding and marketing, what Ros doesn’t know frankly isn’t worth...
by Kirsty France | Jul 5, 2021 | blog writing, blogging, content marketing, marketing, outsourcing, storytelling, writing
Image by Ekaterina Bolovtsova via Pexels When you start coming up with blog topics, there’s one very important thing to keep at the front of your mind. Your customer. Whatever you write about, ask yourself, “Will my customers care about this?” If they won’t, don’t...
by Kirsty France | Apr 26, 2021 | Case study, content marketing, copywriting, marketing, outsourcing, writing
Photo by Gabriela Palai from Pexels One of the best things about working in a creative industry is the fact that it gives me opportunities to work as part of a team. The other one is working one-to-one with clients, but they’re vastly different...
by Kirsty France | Jul 14, 2020 | blog writing, blogging, business life, outsourcing
Making the decision to outsource some of your business tasks is one thing. Finding someone you’d actually trust to do the work is quite another. If you’re looking for a full-time employee, you might be better off hiring someone to find suitable candidates. However,...
by Kirsty France | Jul 6, 2020 | blog writing, blogging, outsourcing
Is this your idea of fun?Image from Pixabay It’s one of the most common misconceptions about blogging. “Shouldn’t I be writing that myself?” Well, if you’re writing as an individual about your personal life, yes. Otherwise, for most people, no. There are a couple of...
