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Want more website visitors? You need to speak your customers’ language

by Kirsty France | Jun 14, 2021 | content marketing, copywriting, marketing, SEO, social media, website copy, writing

Photo by EKATERINA BOLOVTSOVA from Pexels You’ve probably spent a lot of time and effort creating a great-looking website for your business. There’s a lot of technical work you can do if you want more website visitors, but one of the most important bits...

Case study: a Christmas blog for a non-Christmassy business

by Kirsty France | May 20, 2021 | blog writing, blogging, Case study, Christmas marketing, content marketing, marketing, writing

Photo by Katrien Grevendonck from Pexels How do you market your business at Christmas when your service isn’t seasonal? A Christmas blog sounds like a great idea, but what on earth do you talk about? If the problem you solve could come up at any time of...

How you can create seasonal marketing content (even if your business isn’t)

by Kirsty France | May 10, 2021 | content marketing, marketing, writing

Photo by Brett Sayles via Pexels Is your business seasonal? You might have one of those businesses that gets incredibly busy in the run-up to Christmas, so it makes sense to focus your marketing attention there. Maybe it’s less obvious, but if you look closer, you...

Case study: a content repurposing collaboration

by Kirsty France | Apr 26, 2021 | Case study, content marketing, copywriting, marketing, outsourcing, writing

Photo by Gabriela Palai from Pexels One of the best things about working in a creative industry is the fact that it gives me opportunities to work as part of a team. The other one is working one-to-one with clients, but they’re vastly different...

How to break your blog writing into 5 easy steps

by Kirsty France | Mar 8, 2021 | blog writing, blogging, content marketing, writing

There are loads of reasons why you might have put off starting to write a business blog. One of the ones I hear a lot is the fact that it seems like a lot of work for one piece of content. (Actually, it doesn’t have to be one piece of content – read this to find out...

How you can add value to your customers with a blog

by Kirsty France | Feb 8, 2021 | blog writing, blogging, business growth, content marketing, marketing, writing

Photo by Andrea Piacquadio from Pexels Firstly, forgive me. I know that you’ve probably had people telling you to ‘add value’ left, right and sideways. If you’ve escaped this so far, well done. Over on my social media pages, I highlight a business...
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