Case study: Just Jules jewellery

by Kirsty France | Nov 8, 2021 | blog writing, blogging, Case study, content marketing, marketing, writing

Image by Just Jules jewellery Freelance life has its ups and downs, but sometimes you get lucky. One of my lucky moments involved meeting the lovely Jules Baines from Just Jules jewellery. I met Jules networking (I know, this is a recurring theme for me). We became...

How you can start creating evergreen content

by Kirsty France | Nov 8, 2021 | blog writing, blogging, content marketing, content strategy, copywriting, SEO, website copy, writing

Image by Suzy Hazelwood via Pexels It’s all very well knowing that you want to include evergreen content in your marketing. (If you don’t know what evergreen content is or why you’d need it, start here.) The real question is, how do you start creating it? Read on for...

Evergreen content: what is it (and why do you need it?)

by Kirsty France | Nov 1, 2021 | blog writing, blogging, content marketing, content strategy, copywriting, marketing, SEO, website copy, writing

Photo by invisiblepower from Pexels If you’ve ever heard the phrase ‘evergreen content’, you might have written it off as a bit of a buzzword. You might have heard it described as ‘cornerstone’ content in those SEO guide,s too. The thing is, if you...

How you can use product descriptions in your marketing

by Kirsty France | Oct 11, 2021 | blog writing, blogging, content marketing, copywriting, marketing, Product descriptions, social media, website copy, writing

Photo by RODNAE Productions from Pexels If you already write brilliant product descriptions (and if you’re not sure where to start, read this), you might think that they’ll just sit on your website until your customers find them. Not necessarily. They...

How you can start writing brilliant product descriptions

by Kirsty France | Oct 4, 2021 | Christmas marketing, content marketing, copywriting, marketing, Product descriptions, SEO, website copy, writing

Photo by Pixabay via Pexels.com If you have a business that sells anything remotely Christmas-related, here’s a statistic for you. 38% of people start their Christmas shopping sometime in October. I know, I was surprised too. The question is, are you ready? Online...

Why do we find it so difficult to show the person behind the business?

by Kirsty France | Sep 27, 2021 | business life, content marketing, marketing, storytelling, writing

Photo by Amber Gosden There are days when I sit down to write, and it all just works. Today isn’t one of them. There are two sets of circumstances that allow me to just open a new document and get going. Firstly, there are times when I have a plan. I’m either writing...