by Kirsty France | Jul 16, 2020 | blog writing, blogging, business growth, Case study, content marketing
We’ve all heard about businesses pivoting during the pandemic. Here’s one that did it in style. Lake Contracts provide high-quality shop fitting services, so when lockdown came, their business went quiet. After all, who’s going to pay for shop fitting when all the...
by Kirsty France | Jul 14, 2020 | blog writing, blogging, business life, outsourcing
Making the decision to outsource some of your business tasks is one thing. Finding someone you’d actually trust to do the work is quite another. If you’re looking for a full-time employee, you might be better off hiring someone to find suitable candidates. However,...
by Kirsty France | Jul 6, 2020 | blog writing, blogging, outsourcing
Is this your idea of fun?Image from Pixabay It’s one of the most common misconceptions about blogging. “Shouldn’t I be writing that myself?” Well, if you’re writing as an individual about your personal life, yes. Otherwise, for most people, no. There are a couple of...
by Kirsty France | Apr 13, 2020 | blog writing, blogging, content marketing, content strategy, marketing, social media, writing
Content marketing can get overwhelming at the best of times. Even when you’ve got a clear idea of who your customer is and what kind of content they’ll like, there are still lots of decisions to be made. Your marketing could be a full-time job, but you haven’t got...
by Kirsty France | Mar 9, 2020 | blog writing, blogging, content marketing, writing
Does your blog need to smile more? When you first write a blog for your business, it can be hard to get the tone right. Too serious and your potential customers will stop reading (unless it’s so dry you’ve actually caused them to nod off mid-sentence). On the other...
by Kirsty France | Mar 2, 2020 | blog writing, blogging, content marketing, marketing
It’s one thing to know that you want to create a blog as part of your marketing strategy. It’s quite another to actually do it. Maybe you’re feeling a bit daunted at the thought of starting a blog or have created one that’s fizzled out. If you’re reading this,...
