Do you want to send a fabulous Christmas message?

I know, I know, I’m sorry OK?  I know it’s only November and some of you are probably wincing.  The thing is, in eight weeks it’ll all be over.  The presents will have been opened, you’ll be wondering what to do with all the turkey and someone will be asleep in front...

Does grammar matter? Listen to your audience!

There are lots of things I love about my work, but ghost writing is enormous fun. Writing for individuals means that I sit at my desk trying to summon up their voice. Blogging for a business often means working with their brand identity to create the right tone. The...

How to find blog topics: keep your ears open!

I know how it is; everyone (including me) tells you that you need to blog. It’s great for customer engagement and improving your search engine ranking. But it only works if you do it regularly. Twice a month, once a week or even more. I’ve seen it referred to as ‘the...