by Kirsty France | Mar 4, 2024 | Uncategorised
Smaller businesses like ours don’t tend to have teams of branding experts analysing our target market, imagery and language to keep everything consistent. We’re more likely to write our own content, so it sounds like us and our customers feel like they already know...
by Kirsty France | Nov 15, 2022 | Guest blog, Uncategorised
I have always envied people who wear beautiful jewellery and often admired pretty necklaces and earrings, feeling just a little jealous because I’ve never really been able to wear much jewellery due to skin reactions. Where I was For about 18 months, I’d...
by Kirsty France | Nov 8, 2022 | Uncategorised
Photo by energepic.com: https://www.pexels.com/photo/woman-sitting-in-front-of-macbook-313690/ You know some of the most common blogging mistakes (if you don’t, read this). The question is, how do you avoid them? I’m glad you asked; here’s how. Write a clear headline...
by Kirsty France | Aug 1, 2022 | Uncategorised
Photo by Judit Peter: https://www.pexels.com/photo/person-writing-on-a-notebook-beside-macbook-1766604/ I wish I had a pound for everyone who’d ever told me that they didn’t want to be salesy. It’s completely understandable; we’ve all had our brushes with pushy...
by Kirsty France | Apr 14, 2022 | Uncategorised
Photo by Juan Pablo Serrano Arenas: https://www.pexels.com/photo/man-and-woman-sitting-together-in-front-of-table-951290/ When you create marketing that shamelessly targets your customers’ emotions, you’ll sell more. That sounds pretty cynical, doesn’t it? It doesn’t...
by Kirsty France | Aug 2, 2021 | Uncategorised
How many times have you heard that ‘content is king’ and that you need to create great marketing content if you want your business to grow? If I had a pound for each one, I’d be a much richer woman by now. If you’ve ever heard one of these hopelessly general...
