There are lots of things I love about my work, but ghost writing is enormous fun. Writing for individuals means that I sit at my desk trying to summon up their voice. Blogging for a business often means working with their brand identity to create the right tone.
The type of language I use depends on the audience we’re trying to reach. It’s not so different to having a conversation when you think about it. A chat with your friends is very different to a meeting with the bank manager.
