by Kirsty France | Nov 28, 2016 | Uncategorised
Do you want to create winning landing pages? The anatomy of your landing pages is really important as it allows your customers to skim read and still get the message. That means that the information that’s relevant to them needs to be written in a way that’s short...
by Kirsty France | Nov 28, 2016 | Uncategorised
Creating a great lead magnet that your potential customers will love depends on specificity. If you’re wondering what on earth a lead magnet is and why I’m waffling on about them, take a look at my last blog. It’s OK, I’ll wait. Ready? OK, let’s get down to brass...
by Kirsty France | Nov 28, 2016 | Uncategorised
Do you have a lead magnet? If you don’t, take a look at my previous blogs to find out why you should. Done? OK, so what do you do with your customers when they’ve clicked on your lead magnet? Send them through to a generic sign up page for your email list or...
by Kirsty France | Nov 21, 2016 | Uncategorised
What’s a lead magnet? I hear you cry. You might not have heard it called that, but it’s basically a freebie. Whenever you see an advert saying something like ‘download this free guide’ or ‘click here for your free sample’, the free thing is a lead magnet. It’s...
by Kirsty France | Nov 21, 2016 | Uncategorised
Are you your business? Perhaps you’re perfectly happy working on your own and see no reason to change. Maybe you think you’re getting a bit too busy but still think it’ll be OK? Or you’re not busy. You might have been working in the same way for as long as you can...
by Kirsty France | Nov 21, 2016 | Uncategorised
We’re always hearing that we need to look to the future. No sense dwelling on the things that have gone before. That might be true if living in the past is preventing you from moving on with your life. But as philosopher George Santayana said “Those who cannot...
