What’s a lead magnet? I hear you cry. You might not have heard it called that, but it’s basically a freebie. Whenever you see an advert saying something like ‘download this free guide’ or ‘click here for your free sample’, the free thing is a lead magnet.
It’s something that a business offers to potential customers in exchange for their email address. As we all (hopefully) know by now, email marketing is a powerful thing. Offering your customers something they want for free is a great way to get them onto your list.
The ability to create a great lead magnet mainly depends on two things; knowing your potential customers and offering them something they need.
