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My favourite things about Christmas

by Kirsty France | Nov 29, 2021 | business life, Christmas marketing, storytelling, work life balance

Photo by Valeria Boltneva from Pexels It’ll soon be time to hang up the ‘closed’ sign and head off for Christmas. (My closed sign is metaphorical – my office is in the garden and I don’t get visitors.) I know that there are lots of things that are...

What do you get a business owner for Christmas?

by Kirsty France | Nov 22, 2021 | business life, business tools, Christmas marketing, gift guide, work life balance

Photo from freestocks.org via Pexels I know that when you buy Christmas presents it’s because you love the person you’re giving it to and you want to give them a treat. Buying them a business-related gift can feel a little bit boring. It doesn’t have to be. If you ask...

How you can start writing brilliant product descriptions

by Kirsty France | Oct 4, 2021 | Christmas marketing, content marketing, copywriting, marketing, Product descriptions, SEO, website copy, writing

Photo by Pixabay via Pexels.com If you have a business that sells anything remotely Christmas-related, here’s a statistic for you. 38% of people start their Christmas shopping sometime in October. I know, I was surprised too. The question is, are you ready? Online...

Case study: a Christmas blog for a non-Christmassy business

by Kirsty France | May 20, 2021 | blog writing, blogging, Case study, Christmas marketing, content marketing, marketing, writing

Photo by Katrien Grevendonck from Pexels How do you market your business at Christmas when your service isn’t seasonal? A Christmas blog sounds like a great idea, but what on earth do you talk about? If the problem you solve could come up at any time of...

A copywriter’s letter to Santa

by Kirsty France | Dec 7, 2020 | business life, Christmas marketing, content marketing, copywriting, writing

Photo by Jill Wellington from Pexels I don’t know about you, but I sometimes struggle to tell people what I really want for Christmas. Mostly because the things I want always sound so boring when they come out of my mouth. “Oh, you know – books, gin,...

Are you speaking your customers’ language?

by Kirsty France | Nov 9, 2020 | Christmas marketing, content marketing, copywriting, marketing, social media, website copy, writing

Photo by Anastasiya Gepp from Pexels Have you ever read something that was so far above your head it might as well have been an aeroplane? Did you look at the opening sentences and realise that it meant absolutely nothing to you? Believe it or not, this can be a good...
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Recent Posts

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