by Kirsty France | Nov 9, 2020 | Christmas marketing, content marketing, copywriting, marketing, social media, website copy, writing
Photo by Anastasiya Gepp from Pexels Have you ever read something that was so far above your head it might as well have been an aeroplane? Did you look at the opening sentences and realise that it meant absolutely nothing to you? Believe it or not, this can be a good...
by Kirsty France | Nov 2, 2020 | Christmas marketing, content marketing, Product descriptions, website copy, writing
Photo by Ylanite Koppens from Pexels When you sell products online, you might think that the images you use are the most important thing. Of course, if your images are rubbish, you won’t sell much. Your customers need to be able to see what they’re...
by Kirsty France | Oct 19, 2020 | blog writing, blogging, business growth, content marketing, marketing, storytelling
Have you made a Christmas list? When you run a business, Christmas gifts can start to shift towards practicality or even become completely intangible. For most of the small business owners I know, the list goes something like this: More sleep. Even more sleep. Snacks....
by Kirsty France | Oct 12, 2020 | content marketing, website copy, writing
I know, I know, I sound like I’m about to start banging on about the X Factor or something. Not a chance. My Saturday nights are currently spent watching the Marvel movies with the kids. (There’s also the fact that watching Chris Hemsworth unleash lightning is much...
by Kirsty France | Oct 5, 2020 | business life, business tools, content marketing, marketing, website copy, writing
Image by Bongkarn Thanyakij via Pexels Creating a website for your small business can be pretty daunting. If you’re doing it yourself, you need to decide which platform to use and how to make it all look great. If you’re not, there are loads of different professionals...
by Kirsty France | Aug 24, 2020 | blog writing, blogging, Case study, content marketing, marketing, writing
If you’ve ever wondered what writing a blog can do for your business, here’s a great example.The ChallengeGraeme and Charlotte run a holiday park in a gorgeous location (I wish I could tell you where, but I’m not allowed). This wasn’t somewhere...
