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What can creating a blog do for your business?

by Kirsty France | Feb 1, 2021 | blog writing, blogging, content marketing, content strategy, marketing

When it comes to business marketing, there’s always a lot of chat about blogging. Some people will tell you that writing a blog is pointless because no one reads them anymore, and others will tell you it’s essential. It won’t surprise you to hear that I recommend...

How you can use your blog to create more content

by Kirsty France | Jan 11, 2021 | blog writing, content marketing, content strategy, copywriting, marketing, writing

Photo by Dominika Roseclay from Pexels Creating a blog can feel like a lot of hard work, especially if you spend hours on it and end up with something that feels a bit underwhelming. Paying someone else to do it for you can also seem like a lot of money...

How to create your New Year marketing plan

by Kirsty France | Jan 4, 2021 | blog writing, blogging, content marketing, marketing, writing

Photo by Tatiana Syrikova via Pexels If you’re starting the year with a marketing plan in place and content ready to go, hurrah! This blog will help you with new ideas if you need them. It’ll also act as a handy checklist if things aren’t working as you’d like them...

Do you share your values in your marketing?

by Kirsty France | Dec 14, 2020 | blog writing, blogging, business growth, business life, content marketing, copywriting, marketing, writing

Photo by Andrea Piacquadio from Pexels Marketing (and especially the selling part of marketing) can make a lot of us feel deeply icky. We know we need to sell stuff to make a living, but the idea of giving anyone the hard sell just feels wrong. There are lots of...

A copywriter’s letter to Santa

by Kirsty France | Dec 7, 2020 | business life, Christmas marketing, content marketing, copywriting, writing

Photo by Jill Wellington from Pexels I don’t know about you, but I sometimes struggle to tell people what I really want for Christmas. Mostly because the things I want always sound so boring when they come out of my mouth. “Oh, you know – books, gin,...

Is it ever OK to use jargon in your marketing?

by Kirsty France | Nov 16, 2020 | blog writing, blogging, content marketing, copywriting, email marketing, marketing, social media, website copy, writing

Photo by Yan from Pexels When it comes to marketing, I’m a big fan of keeping things simple. Let people know that you understand the problem they’re experiencing and show them how you can help. Of course, there are loads of different ways to do that....
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