Need some new ways to repurpose your blog?

by Kirsty France | Feb 28, 2022 | blog writing, blogging, content marketing, content strategy, marketing, social media

Photo by Karolina Grabowska from Pexels When you repurpose your blog, you take it from being a series of lovely, informative posts on your website to a content-generating machine. No, I’m not exaggerating. When you’ve gone to the effort of writing a...

5 ways to improve your blog today

by Kirsty France | Feb 7, 2022 | blog writing, blogging, content marketing, editing

Photo by Suzy Hazelwood from Pexels Have you ever sat looking at a blog post you’ve just slaved over and felt that it was just a bit – meh? Could it possibly be a bit waffly and difficult to read? Maybe you’re just wondering why anyone would be...

How to get blogging basics right (aka I made mistakes, so you don’t have to)

by Kirsty France | Jan 31, 2022 | blog writing, blogging, content marketing, marketing

Image by Suzy Hazlewood via Pexels If you’re just starting out writing a business blog, it’s important to get the basics right. On the other hand, if you’ve been going for ages, it’s still worth checking to see if you’ve developed any bad habits. I’ve made every...

Writing website content: how you can get started

by Kirsty France | Jan 3, 2022 | content marketing, copywriting, website copy

Photo by Format from Pexels First, a disclaimer. I know a lot about writing website content, but not so much about the techy side. Let’s just say I know what I need to do to keep everything ticking over. If you want to know how to build a website, there...

3 ways you can put your personality into your marketing

by Kirsty France | Dec 13, 2021 | blog writing, blogging, branding, business life, content marketing, copywriting, marketing, writing

Photograph by Amber Gosden It’s a cliché for a reason – people buy people. Most big brands don’t build themselves around the personality of the owner, but small businesses like ours have to. It can feel utterly squirm-inducing to put yourself out there in your...

4 easy steps to help you plan your marketing for 2022

by Kirsty France | Dec 6, 2021 | blog writing, blogging, content marketing, content strategy, marketing

Photo by Bich Tran from Pexels When the Christmas scramble is over, it’s time to turn your attention to a shiny new year. (If you’re really organised, the best time to plan for the new year is before your Christmas marketing even starts.) If you plan...