by Kirsty France | Feb 10, 2020 | blog writing, blogging, content marketing, marketing, writing
Don’t give yourself a blogging headache I know, I know. I’ve been urging you on to write a blog for your business since the last decade (feels weird to be able to say that), and now I’m telling you not to?! Well, no. Mostly, a blog is still a really good idea...
by Kirsty France | Nov 5, 2019 | blog writing, blogging, content marketing, marketing, writing
Firstly, an apology. I know that now we’re past Halloween the floodgates have opened and your social media feeds are full of Christmas. I can’t be helping with my Christmas blog posts and festive marketing tips either. To be perfectly honest, I should be talking to...
by Kirsty France | Nov 4, 2019 | blog writing, blogging, content marketing, marketing
If you run a business that sells perfect Christmas gifts, this is probably peak season for you. I’ve already started my Christmas shopping, and I’ve got a list of local businesses that I’ll be buying from in the coming weeks. I know that you’re already doing loads of...
by Kirsty France | Jul 24, 2019 | blog writing, blogging workshops, content marketing, marketing, training, workshops
When you first start marketing your business, it’s all trial and error. You might find that one post is a hit, then something similar completely flops. Over time, you can start to build up a picture of what your audience responds to and where your customers are coming...
by Kirsty France | Jun 20, 2019 | content strategy, marketing, writing
Whenever you create a new piece of content for your business, you need to think about what you want it to do. I know that might feel as if I’m asking you to analyse every single little thing that you put out there (and I am), but it doesn’t have to be a pain. Your...
by Kirsty France | Jun 3, 2019 | marketing, writing
I had a fabulous meeting with a lovely lady recently, and it got me thinking (again) about all the different skills you need in business. She was talking about all of the different elements that she was bringing together to make sure that the message she was sending...
