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Why you need to know the difference between articles and blogs

by Kirsty France | Aug 13, 2019 | blog writing, blogging, content marketing, workshops, writing

Businesses come in all shapes and sizes, from the sole trader working at home to massive multinationals. The main differences in their marketing strategies tend to come down to budget. If you’re a one person business you’re unlikely to be able to afford to plaster...

Why you need a fresh perspective on your marketing content

by Kirsty France | Jul 24, 2019 | blog writing, blogging workshops, content marketing, marketing, training, workshops

When you first start marketing your business, it’s all trial and error. You might find that one post is a hit, then something similar completely flops. Over time, you can start to build up a picture of what your audience responds to and where your customers are coming...

Getting together to build business

by Kirsty France | Feb 26, 2019 | blogging workshops, training, workshops

As some of you will already know, I run workshops and training to help business owners start writing their own blog.  Things don’t always go to plan but that’s OK.  Getting together with other business owners is generally a good thing in my book. I wanted to share a...

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Latest Posts

  • Why is accountability important to you as a small business owner?December 11, 2025
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  • How to create your marketing plan without the overwhelmDecember 8, 2025
  • Are you ready to review your marketing?November 27, 2025
  • The Power of Storytelling in Business: Connecting Through Ethos, Pathos, and LogosNovember 17, 2025

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