by Kirsty France | Dec 4, 2023 | blog writing, content marketing, content strategy, content writing, social media, website copy
You might not think words and numbers have much in common, apart from co-existing on a school curriculum. However, your analytics can tell you a lot about what content is striking a chord with your audience and helping you achieve your business goals. Here’s my guide...
by Kirsty France | Sep 5, 2023 | content marketing, content strategy, content writing, social media
Have you spent time building a following on social media only to find it hasn’t translated into paying customers? It’s more common than you think. Read on for some ways to tailor your content to encourage your audience to buy, and don’t forget that these can work...
by Kirsty France | Jul 10, 2023 | Christmas, Christmas marketing, content marketing, content strategy, content writing, marketing
Creating your Christmas marketing plan as early as possible is a good idea, but where do you start? Your festive marketing will work best if it’s consistent with your existing brand, but you may also need to make a few changes. Here’s my guide to the building blocks...
by Kirsty France | Jun 12, 2023 | content marketing, content strategy, content writing, marketing
Batch-creating content is one of the easiest ways of creating consistent marketing content when you’re busy, but it’s not the only way. If you’ve been marketing your business for a while, you might think you’ve covered every possible subject. You could be right, but...
by Kirsty France | Mar 21, 2023 | content marketing, content strategy, content writing, marketing
Image by Julie Grant Photography Growing your business means getting yourself noticed. What content can you create to attract new social media followers and website visitors and let people find out about you when you’re not face-to-face? Read on for some ideas. Be...
by Kirsty France | Feb 7, 2023 | content marketing, content strategy, content writing
Photo by Julie Grant Photography Getting to know your audience is a fundamental part of marketing your business. When you understand what your audience needs, you can create marketing that speaks to them and lets them know you understand them. The alternative is...
