by Kirsty France | Aug 31, 2020 | blog writing, blogging, writing
You might think that the way you structure your blog post isn’t that important. You couldn’t be more wrong. What you write is really important, but the way you set it out is, possibly, even more crucial. If your blog post is one big block of text, guess what? Your...
by Kirsty France | Aug 24, 2020 | blog writing, blogging, Case study, content marketing, marketing, writing
If you’ve ever wondered what writing a blog can do for your business, here’s a great example.The ChallengeGraeme and Charlotte run a holiday park in a gorgeous location (I wish I could tell you where, but I’m not allowed). This wasn’t somewhere...
by Kirsty France | Aug 10, 2020 | blog writing, blogging, content marketing, marketing, writing
Photo by Cottonbro from Pexels One of the most common questions I hear when I suggest business owners start a blog is “But what will I write about?” Coming up with ideas for your blog (or any of your social media posts, for that matter) can feel like a massive task at...
by Kirsty France | Aug 3, 2020 | blog writing, blogging, content marketing, marketing, writing
Does it ever feel as if some people might be a bit scared of your business? You might think of yourself as a perfectly pleasant person, not an ogre or a troll. Yet you haven’t had a steady stream of new customers beating a path to your door. Or maybe you’ve introduced...
by Kirsty France | Jul 16, 2020 | blog writing, blogging, business growth, Case study, content marketing
We’ve all heard about businesses pivoting during the pandemic. Here’s one that did it in style. Lake Contracts provide high-quality shop fitting services, so when lockdown came, their business went quiet. After all, who’s going to pay for shop fitting when all the...
by Kirsty France | Jul 14, 2020 | blog writing, blogging, business life, outsourcing
Making the decision to outsource some of your business tasks is one thing. Finding someone you’d actually trust to do the work is quite another. If you’re looking for a full-time employee, you might be better off hiring someone to find suitable candidates. However,...
