by Kirsty France | Apr 9, 2018 | Uncategorised
The term ‘tribe’ has become a bit of a business buzzword recently. I’m still trying to work out whether I like it or not, but I know that a lot of you do so I’ll go with it. For me, the word tribe describes a niche audience, people who will come to you because they...
by Kirsty France | Apr 5, 2018 | Uncategorised
I know, I know, you’ve heard it all before. Start a blog and new customers will magically drop into your lap from the sky. Your life will be transformed because suddenly everyone on the internet will be beating a path to your door. Well… no. Sadly, as with everything...
by Kirsty France | Mar 19, 2018 | Uncategorised
Did my last blog (catch up here if you haven’t read it) sell you on the idea of building your business in a specific niche? If it did, you might have some ideas already about the sort of audience you want to target. If, on the other hand, you’ve no idea what niche...
by Kirsty France | Mar 12, 2018 | Uncategorised
When you start talking about niching, people start to panic. It’s a natural reaction. Why would you deliberately narrow your audience when there’s so much potential business out there? You’d have to be crazy to turn good customers away, right? Well, maybe not. The...
by Kirsty France | Feb 5, 2018 | Uncategorised
You might not have heard about the three social media modes before, but trust me, you’ll want to know about them. We’ve all heard about Facebook’s new emphasis on building communities. How do you build community? By getting people talking on your posts and about your...
by Kirsty France | Jan 29, 2018 | Uncategorised
Given that you’re running a business and probably not living in a cave*, you’ve doubtless been bombarded by talk of ‘Facebook Zero’ and how we’re all going to have to pay to be seen. I’ve heard that I need to be doing more videos and should be going live on Facebook...
