by Kirsty France | May 24, 2018 | Uncategorised
I’ve never called myself a blogger, even though I write blogs. Why not? Because, let’s face it, the word blogger has a bit of a bad reputation in some circles. I still see people looking for bloggers and influencers and it works really well in some industries. In...
by Kirsty France | May 22, 2018 | Uncategorised
There’s so much marketing content out there it could make your head spin. You could spend your entire life reading blogs from one expert or another, or signing up for endless courses that promise to tell you the secret of a successful business. The great thing about...
by Kirsty France | May 14, 2018 | Uncategorised
Sometimes it can feel as if marketing is one big front. You set out your stall to persuade people to do business with you. The idea of showing them behind the scenes seems completely counterintuitive. There’s no way you could show people the cogs working, is there?...
by Kirsty France | May 7, 2018 | Uncategorised
If you’ve been reading about marketing for any length of time you’ve probably come across the concept of know like and trust. If you haven’t, here’s your introduction. Who do you trust? Hopefully you’ve got at least a few friends and family members that you can rely...
by Kirsty France | Apr 23, 2018 | Uncategorised
It might be a cliché, but it’s true: people buy from people. Even when you shop with a big brand, your decisions end up being based on the service you receive. A helpful member of staff could convince you to buy something and have you recommending them to your...
by Kirsty France | Apr 16, 2018 | Uncategorised
You might be looking at that title and wondering what on earth an email nurture campaign is. Even if you haven’t heard the term before you’ve probably seen one. A nurture series is one of those email sequences that you sometimes get when you first sign up to a new...
