How to put your voice into words

You’ve got your blog topics sorted and you’ve made a plan to give your post a great structure. (If you haven’t, read this and this.) Now, off you go. Sit down and write your first post. No? Sometimes the most difficult thing about writing a good blog post is knowing...

How you can find exciting topics for your blog

When you start a blog and want to come up with topics, there’s one very important thing to keep at the front of your mind. Your customer. Whatever you write about, ask yourself – “will my customers care about this?” If they won’t, don’t write about it. Knowing your...

Are your customers listening to you?

It’s a common complaint. In fact, it’s one I’ve made myself. You create all this fabulous content and it feels as if no-one’s listening. No-one comments on your blog, your Facebook reach is rubbish and you feel like throwing a party if you get a couple of likes on a...

Who are your customers?

There’s a lot to think about when you start a business. However you decide to organise things there’s one thing you can’t escape. You won’t make money if you don’t find your customers. There’s a never ending stream of advice on ways to market your business and you can...