Ask your audience: what do your customers need?

Henry Ford once said that he’d never have invented the car if he’d asked people what they wanted. Quite simply because they’d have asked for a faster horse.  I’m not sure that’s strictly true. Whilst people are perfectly capable of being daft at times, I imagine that...

How you can come up with new marketing ideas

Whenever I talk about blogging, or marketing in general, I’m asked about ideas.  How do you come up with marketing ideas? What should I write in my blog? You get the idea.  The truth is that there are lots of ways to come up with new marketing ideas and most of them...

Who do you have on your team?

Let’s face it, running a business can be lonely sometimes. If you work alone you can start to feel isolated. Even if you have people working for you, it’s tough when the decision making is all on your shoulders. It’s at times like this that it’s important to take a...

How you can diversify your content

I know what you’re thinking. Diversify my content? How many pairs of hands does this woman think I have? I know, you’re already up to your eyeballs and when you’re not it feels as if your business will never come to anything. However, if you want to diversify your...