Hallowe’en: what’s your story?

I know that there are a lot of different views out there about Hallowe’en. Lots of you love it, others think it’s over-commercialised rubbish. Take to Twitter, and you’ll find a growing movement of evangelists who see it as Satan worship. They clearly haven’t done...

Is blogging dead?

Every so often, you get a little flurry of articles about blogging, and they all ask a variation on the same question. Yup, you guessed it. ‘Is blogging dead?’ Now, obviously, I have a bit of a vested interest here. Writing blogs is a core part of my business, so if...

It’s lonely at the top (or bottom)

There have been a few times recently where I’ve started to feel that no-one else gets it. Logically I know it isn’t true but there’s no accounting for the wobbles a human brain is capable of having. As I write this my mood has improved considerably and I feel much...

Why you need a content marketing strategy

I’ve found that there are two types of business owner.  The ones who love strategy and planning and actively seek out tools to help and, well, the other kind.  To be fair even they could be split into two camps.  People who know they need a strategy but just can’t...

Why do Christmas stories resonate with us?

As I write this we’re heading towards Christmas and I know that a lot of you are starting to wind down.  I’m always reluctant to write off the end of a year but I understand the impulse.  This year seems to have flown by.  There’s political turmoil that’s making...