by Kirsty France | Aug 15, 2016 | Uncategorised
Do you recognise the girl in the picture? If not, I’ll enlighten you. That’s me, with my maiden name, 15 years ago, appearing on ‘University Challenge’. I had always lacked confidence because I was a generally unpopular, bookish child at school. Things improved in...
by Kirsty France | Aug 1, 2016 | Uncategorised
Visit any writers’ forum and you’ll see a lot of posts about ‘finding your voice’. Some of the discussion is helpful and some of it deeply pretentious. But voice isn’t just about creating great literature. It can really help your business too. Voice...
by Kirsty France | Jul 11, 2016 | Uncategorised
Everyone I talk to about marketing these days tells me how important it is to have an e-mail list. They’re right, of course. Unless you get marked as spam, e-mail marketing is the most reliable way of keeping in contact with prospective customers. The Facebook...
by Kirsty France | Jun 20, 2016 | Uncategorised
When I first started my business I read everything I could get my hands on that could teach me the new skills I would need to reach potential customers. I’m still reading, but over time I’ve worked out where my time is best spent. Even though I write...
by Kirsty France | Jun 13, 2016 | Uncategorised
When I first started my business, using content marketing was an easy decision. I produce content for other people so it was the obvious way for me to showcase my skills. That said, deciding exactly what I was going to write proved slightly more...
by Kirsty France | Jun 6, 2016 | Uncategorised
If you’ve been in business for any length of time, you’ve probably heard about content marketing. You may even know what it is. If you’re reading this thinking that you should know but you feel silly asking, this blog is for you. What’s content marketing?...
