by Kirsty France | Mar 20, 2017 | Uncategorised
Do you remember that Nationwide advert that had the tagline “Brand new customers only”? It succeeded because it hit a nerve. People were fed up with the idea that attracting new and shiny customers was more important than looking after the ones they already had....
by Kirsty France | Mar 14, 2017 | Uncategorised
If you’d told me eighteen months ago that I would grow to love networking, I would have laughed in your face. The idea of standing around a room trying to make small talk with people I’d never met before was my idea of hell. Then I decided to become self-employed...
by Kirsty France | Mar 6, 2017 | Uncategorised
Do you have an email list? Is it bringing you much business? I admit that I probably don’t do enough to look after my subscribers so if any of you are reading, sorry! I’ve resolved to get better at using email. For one thing, I want to be helpful. If there are...
by Kirsty France | Feb 27, 2017 | Uncategorised
There’s nothing I love better than a shiny new project. For one thing it gives me the opportunity to learn something new. I chatted to two other copywriters recently and we were comparing notes on the most unusual subjects we’d had to write about – snail slime was...
by Kirsty France | Feb 20, 2017 | Uncategorised
Have you ever been lectured about pricing? Or do you have to work for a fixed fee that you didn’t negotiate? I’ve done both. The benefit of being self-employed is that you can set your own prices. Of course, you might have a client who wants to negotiate but...
by Kirsty France | Feb 6, 2017 | Uncategorised
You might have an easy answer to that question. Either you delegate all the time and you think you’ve got it right or you don’t delegate at all. If you’re a sole trader, delegating can feel as if you’re handing your baby over to a complete stranger. Either you’ve...
