by Kirsty France | May 22, 2017 | Uncategorised
How is your inbox looking? Do you open your email each day knowing that everything you receive is going to be useful, entertaining and a joy to read? No, me neither. Still, there’s a reason I don’t unsubscribe from all of them. There are plenty of retailers out...
by Kirsty France | May 16, 2017 | Uncategorised
If you have a shop with physical premises, a great window display is a no-brainer. How else are you going to convince people to come inside? Of course, what your shop front needs depends on the customers you want to attract. The display outside a seaside bucket and...
by Kirsty France | May 7, 2017 | Uncategorised
Are you annoying your customers without meaning to? Could you be bringing in more business if your marketing talked to your audience in the right way? Bridging the gap between you and your audience can be harder than you think. There are so many potential pitfalls...
by Kirsty France | May 2, 2017 | Uncategorised
When you first start a business, you probably just hope that someone will buy from you. That’s particularly true when you’re a sole trader working for yourself for the first time. However, trying to market to everyone is a recipe for disaster. There’s nothing wrong...
by Kirsty France | Apr 24, 2017 | Uncategorised
At the risk of repeating myself ad nauseum, I decided to make spring resolutions this year instead of inflicting further misery at New Year. In case you’re wondering what on earth I’m talking about, you can catch up with the rest of this series of blogs here, here...
by Kirsty France | Apr 13, 2017 | Uncategorised
If you’ve been following this blog series so far (and if you haven’t you can catch up here and here) you’ll know that I’ve made two spring resolutions this year. New Year’s resolutions are so 2016. During the course of my life I’ve made dozens of different...
