Reach your audience by sharing what you love

When I ask people what they struggle with when it comes to producing content for their business, I usually get one of two answers.  Some people have ideas but when they put them down on paper it just sounds wrong.  There is a solution to that, but that’s for another...

Do you love your job? Stop saying it’s boring!

Have you ever been called on to explain why you do what you do for a living?  This happened to me at a networking lunch recently.  We always do a thirty second introduction, but this time the organiser asked us to go a bit further.  As I stood up I described my former...

The problem with Facebook groups

Forgive me if this turns into a rant, but I can’t keep quiet any longer.  I love Facebook.  Yes, it has its irritations, particularly since some of my friends have some very strange ideas about how to cure cancer.  Generally though, it’s a great way to keep in touch....