by Kirsty France | Feb 5, 2024 | content marketing, content writing, copywriting, transformation marketing, writing
Good marketing shows your customers that you understand where they are now and where they could be with your help. Showing them the before and after can be really powerful. It can be easy to show a transformation in a couple of pictures, but it’s not the only way....
by Kirsty France | Jan 15, 2024 | blog writing, content marketing, content writing, copywriting, emotional marketing, marketing, writing
Image by Julie Grant Photography AI can be a helpful tool when you write content marketing, but a human writer will give you better results in some situations. An AI can help you plan or develop ideas (and yes, I asked ChatGPT for some suggestions for this post). When...
by Kirsty France | Jan 8, 2024 | AI, blog writing, content marketing, content writing, copywriting, writing
I know you probably expect a writer like me to react to any mention of AI the way that Dracula might respond to someone brandishing a cross in his face. Basically, hissing and hiding my face. However, it’s becoming more of a feature in the content writing landscape,...
by Kirsty France | Oct 12, 2023 | content marketing, content writing, copywriting, marketing
Image by Julie Grant Photography Having regular customers is a great feeling. They’ve experienced your customer service and come back for more. Some of them might even have recommended you to their friends. On the other hand, encouraging people to buy from you for the...
by Kirsty France | Oct 2, 2023 | business growth, business life, content marketing, content writing, copywriting, marketing, writing
It’s nearly Hallowe’en, so my thoughts turn to the spooky side of life. The thing is, what if your business is the scary thing? You might know that you and your business are lovely and not terrifying, but your customers could still hesitate. Here are the top five...
by Kirsty France | Apr 12, 2023 | content marketing, content writing, copywriting
Image by Julie Grant Photography Good content marketing headlines can mean the difference between your content being read or totally ignored. (Find out why here.) Here are my tips on how to write a headline that will help you attract the right audience. Make sure your...
