Where will you find new people to grow your audience?

by Kirsty France | Mar 6, 2023 | business growth, content marketing, marketing

Marketing has two main goals. The first is to let potential customers know you exist, and the second is to show them how you help them (and that they can trust you) so they become customers. Of course, you need to grow your audience to achieve the first goal, but how...

What you need to know about your audiences’ lives

by Kirsty France | Feb 13, 2023 | content marketing, content writing, marketing

Image by Julie Grant Photography Understanding what your future customers need is an essential first step in creating effective marketing, but you guessed it, there’s more to it than that. Any marketing you create has to compete with umpteen other things. First, you...

Why you need to understand what your audience needs

by Kirsty France | Feb 7, 2023 | content marketing, content strategy, content writing

Photo by Julie Grant Photography Getting to know your audience is a fundamental part of marketing your business. When you understand what your audience needs, you can create marketing that speaks to them and lets them know you understand them.  The alternative is...

How your business life can give you content ideas

by Kirsty France | Jan 16, 2023 | business life, content marketing, content strategy, content writing

Image by Julie Grant Photography You know your business inside out and back to front. It’s all so familiar that it can make you blind to the possibilities that your everyday, day-to-day business life can offer when it comes to creating content ideas. If you’ve ever...

How to come up with new content ideas

by Kirsty France | Jan 9, 2023 | content marketing, content strategy, content writing, marketing

Image by Julie Grant Photography There comes the point in every small business owner’s life when you think you must have talked about your business from every possible angle. How can you come up with new content ideas when your audience has heard it all before? But,...

How to match your marketing to your business goals

by Kirsty France | Dec 6, 2022 | content marketing, content writing, marketing, writing

http://Photo by RODNAE Productions: https://www.pexels.com/photo/white-printer-paper-on-yellow-table-7414305/ “A dream is just a dream. A goal is a dream with a plan and a deadline.” ~ Harvey Mackay I like this quote for its optimism; you can dream, but you only get...