by Kirsty France | Mar 21, 2023 | content marketing, content strategy, content writing, marketing
Image by Julie Grant Photography Growing your business means getting yourself noticed. What content can you create to attract new social media followers and website visitors and let people find out about you when you’re not face-to-face? Read on for some ideas. Be...
by Kirsty France | Mar 6, 2023 | business growth, content marketing, marketing
Marketing has two main goals. The first is to let potential customers know you exist, and the second is to show them how you help them (and that they can trust you) so they become customers. Of course, you need to grow your audience to achieve the first goal, but how...
by Kirsty France | Feb 13, 2023 | content marketing, content writing, marketing
Image by Julie Grant Photography Understanding what your future customers need is an essential first step in creating effective marketing, but you guessed it, there’s more to it than that. Any marketing you create has to compete with umpteen other things. First, you...
by Kirsty France | Jan 9, 2023 | content marketing, content strategy, content writing, marketing
Image by Julie Grant Photography There comes the point in every small business owner’s life when you think you must have talked about your business from every possible angle. How can you come up with new content ideas when your audience has heard it all before? But,...
by Kirsty France | Dec 6, 2022 | content marketing, content writing, marketing, writing
http://Photo by RODNAE Productions: https://www.pexels.com/photo/white-printer-paper-on-yellow-table-7414305/ “A dream is just a dream. A goal is a dream with a plan and a deadline.” ~ Harvey Mackay I like this quote for its optimism; you can dream, but you only get...
by Kirsty France | Nov 1, 2022 | blog writing, blogging, content marketing, content writing, marketing, writing
Photo by Cup of Couple: https://www.pexels.com/photo/crumpled-papers-near-a-person-writing-on-a-notepad-6632868/ A blog is brilliant for letting your audience get to know you and how your business helps them, but it only works if people keep reading and take action...
