by Kirsty France | Jul 4, 2022 | blog writing, blogging, Christmas marketing, content marketing, marketing, writing
Photo by Brigitte Tohm from Pexels Yes, I’m publishing this blog in July. No, I haven’t lost my mind. There are already business owners on my social media feeds talking about buying baubles. I know that there are marketing professionals out there who...
by Kirsty France | Jun 8, 2022 | blog writing, blogging, content marketing, content strategy, marketing
Photo by Designecologist: https://www.pexels.com/photo/leaves-hang-on-rope-1389460/ If I told you to think about the seasons when you plan your marketing content, a whole host of obvious ideas might spring to mind. Or they might not. Maybe your business doesn’t have...
by Kirsty France | Jun 7, 2022 | blog writing, blogging, content strategy
It doesn’t matter if you’re thinking about starting a blog or have been doing it for ages, we all dry up sometimes. You think you’ve said everything you could possibly say that would interest your audience or every topic that comes to mind seems too obvious. (The...
by Kirsty France | May 9, 2022 | blog writing, blogging, content marketing, emotional marketing, writing
Photo by Pixabay: https://www.pexels.com/photo/black-android-smartphone-on-top-of-white-book-39584/ I’m a big believer in sharing some of your life in your marketing. Here’s why. The question is, how much do you share? It’s one thing to give your audience a glimpse...
by Kirsty France | May 2, 2022 | blog writing, blogging, branding, business life, content marketing, copywriting, emotional marketing, marketing, storytelling, work life balance, writing
You’ve probably seen loads of marketing advice telling you that you need to share your knowledge and establish yourself as an expert in your field. That’s all true. When you have a small business, you need to go one step further and share a bit of your life with your...
by Kirsty France | Apr 4, 2022 | blog writing, content marketing, copywriting, emotional marketing, marketing, writing
Photo by Ekaterina Bolsova via Pexels Does your marketing get in touch with your customers’ emotions? I don’t expect you to have them sobbing into their cornflakes all the time, but emotional marketing can be incredibly powerful. The adverts that you remember are the...
