by Kirsty France | Sep 23, 2019 | storytelling
This week has a bit of an end-of-an-era feeling for me. I’d only been in business for about 6 months when a friend got in touch to ask if I’d do some consultancy work for her. She worked in the legal department for a large company, and they needed some support as one...
by Kirsty France | Sep 16, 2019 | blogging, storytelling
One of the many benefits of writing a blog is that it helps your future customers get to know you. You can talk to them about the stuff they’re interested in like a human being rather than a corporate cardboard cut-out. A lot of people love the idea of buying from a...
by Kirsty France | Jul 9, 2019 | blog writing, blogging, storytelling, writing
I know, you’ve heard people like me bang on endlessly about using storytelling in your marketing. It’s a great way to get personality into your content and set yourself apart from the crowd. The thing is, how do you do it? It won’t surprise you to hear that it’s not...
by Kirsty France | May 28, 2019 | storytelling
I sometimes feel that I get bombarded by other people’s definitions of success. I hear all the talk about hustle and being a weekend warrior. Someone in one of the business Facebook groups I’m in even asked whether members were aiming for ‘five figures or six’ this...
by Kirsty France | Apr 29, 2019 | blogging, storytelling
I’ve been along to a few different networking groups since I started my business. You meet an incredible range of different people with all kinds of businesses. These days I find myself speaking to a lot of people who have a job and a side hustle. Some of them want to...
by Kirsty France | Mar 18, 2019 | blog writing, blogging, business growth, storytelling
It’s easy to think of storytelling as being something you do with your children. You can cuddle up at the end of the day and send them off to sleep with a lovely bedtime story. Mine are still young enough to watch CBeebies so we sometimes get the added bonus of a tale...
