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How storytelling can make your email marketing better

by Kirsty France | Sep 6, 2021 | content marketing, copywriting, email marketing, marketing, storytelling, writing

Photo by Suzy Hazelwood from Pexels Once upon a time, there was a brave warrior princess who decided to start a business. She told lots of stories in her email marketing so her customers would love her, and her business was a great success. The end....

Is it ever OK to use jargon in your marketing?

by Kirsty France | Nov 16, 2020 | blog writing, blogging, content marketing, copywriting, email marketing, marketing, social media, website copy, writing

Photo by Yan from Pexels When it comes to marketing, I’m a big fan of keeping things simple. Let people know that you understand the problem they’re experiencing and show them how you can help. Of course, there are loads of different ways to do that....

Are you winning at email marketing?

by Kirsty France | May 11, 2020 | email marketing, marketing, writing

Email marketing is officially still alive (and if you don’t believe me, read this). But how do you get it right? There are (of course) lots of different approaches you could take. Some of my favourite emails are written like letters, giving you an insight into the...

Is email marketing dead?

by Kirsty France | May 5, 2020 | content marketing, email marketing, writing

How many emails are currently sitting in your inbox, unopened or otherwise ignored? We subscribe to so many different things, ticking the box to accept email marketing because we like the look of a free download or a special offer. Then the emails start to land… The...
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Latest Posts

  • Why is accountability important to you as a small business owner?December 11, 2025
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  • Are you ready to review your marketing?November 27, 2025
  • The Power of Storytelling in Business: Connecting Through Ethos, Pathos, and LogosNovember 17, 2025

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