Case study: life in translation

by Kirsty France | Feb 24, 2025 | Case study, content writing, copywriting

One of the things I love about my work is meeting business owners with widely varying skills and learning more about what they do. Working with a translator gave me new insight into the challenges he faced, particularly when trying to translate a particular public...

What information do copywriters need to work with you?

by Kirsty France | Feb 11, 2025 | content writing, copywriting, outsourcing

Asking this question is a bit like asking how long a piece of string is. It depends. (That’s also an answer I often gave when I was a solicitor.) The information copywriters need to work with you depends on you, your business and the person you work with. It can also...

Human vs AI: who can help you tell a good story?

by Kirsty France | Feb 3, 2025 | AI, branding, content strategy, content writing, copywriting, emotional marketing, storytelling

The subtitle for this could be ‘What I learned from having a pigeon down my chimney’. Yes, you read that right and of course, I’ll get to the story later. The real point of this post is to ask whether AI can help you tell a good story in your business or if you might...

What can you expect from your copywriter?

by Kirsty France | Jan 13, 2025 | copywriting, outsourcing

Outsourcing can be daunting when you’re used to being the only person looking after your business baby. How can you hand anything over when you know how things work better than anyone else? If you’ve decided to get some help writing your marketing, you’re probably...

What can Santa’s workshop teach you about copywriting?

by Kirsty France | Dec 16, 2024 | blog writing, Christmas marketing, content writing, copywriting, writing

There’s something magical about the idea of a snow-covered workshop at the North Pole, where Santa supervises his elves as they make toys and get ready to load the sleigh on Christmas Eve. You might not think Santa’s workshop has much to do with copywriting, but I...

Are you scared to put your personality into your content?

by Kirsty France | Nov 11, 2024 | branding, business growth, content marketing, content writing, copywriting, marketing, writing

When you’re a one-person business, you might not think of yourself as having a brand identity, but you probably know that your personality matters. Your character and values affect how you work, sell, and treat people. If you’re scared to put your personality into...