How can your marketing look after your existing customers?

by Kirsty France | Sep 2, 2024 | content ideas, content marketing, content strategy, content writing, copywriting, writing

You know that good customer service is vital to your business. You might think that marketing is all about bringing in new people, but it can also look after your existing customers. It’s about going above and beyond basic information, like your delivery updates,...

Five reasons to repurpose your website copy

by Kirsty France | Jul 1, 2024 | content marketing, content strategy, content writing, website copy

Using the right words on your website helps you attract your ideal customer and make more money. You’ll also enjoy your life more. You can work with people who get you instead of those who complain because your service wasn’t what they expected. When you’ve gone to...

What are your big marketing topics?

by Kirsty France | Jun 10, 2024 | content ideas, content marketing, content strategy

Does the phrase ‘content marketing strategy’ bring you out in a cold sweat? Yeah, me too and I write the content! It’s easy to overcomplicate things, but marketing only needs to tell people who you are, what you do and how that helps them. In practice it can be a bit...

What marketing makes you cringe?

by Kirsty France | Mar 11, 2024 | content marketing, content strategy, content writing, copywriting, marketing, writing

Good marketing should be memorable, but what if you remember it for all the wrong reasons? Thinking about how some adverts miss the mark can help you avoid making the same mistakes. So, what marketing makes you cringe and why? Are you being shouted at? Have you ever...

Five tips to help you get to know your ideal customer

by Kirsty France | Feb 12, 2024 | content marketing, content strategy, content writing, writing

When you get to know your ideal customer, you can write content that speaks to them. Good marketing creates a connection between you and your audience. If you try to write for everyone, you end up with bland content that doesn’t connect with anyone. Here are my top...

Who do you want to talk to in the New Year?

by Kirsty France | Dec 18, 2023 | business growth, content marketing, content strategy, content writing, writing

What do you do next when you’ve set your New Year business goals and worked out what your marketing needs to look like? Think about who you want to work with. Writing content that speaks to your ideal customers means you get to work with people you love, which makes...