by Kirsty France | Sep 6, 2016 | blog writing, blogging, writing
So you’ve decided your business needs a blog. Or maybe you’re just thinking it might. Congratulations! Writing a blog is one of the best things you can do to connect with your customers. Blogging allows you to talk to your audience in your own voice...
by Kirsty France | Aug 18, 2016 | Uncategorised
Have you ever thought about working with a freelancer? Your view is likely to be influenced by the type of business you’re in. IT and software firms use independent contractors as a matter of course and often on long term projects. Creative...
by Kirsty France | Aug 18, 2016 | Uncategorised
You probably already know that email marketing is the most effective way of connecting with your customers. That said, you don’t want to be a spammer (trust me, you really don’t). So, how do you persuade people to sign up to receive your pearls of wisdom directly...
by Kirsty France | Aug 15, 2016 | Uncategorised
Do you recognise the girl in the picture? If not, I’ll enlighten you. That’s me, with my maiden name, 15 years ago, appearing on ‘University Challenge’. I had always lacked confidence because I was a generally unpopular, bookish child at school. Things improved in...
by Kirsty France | Aug 1, 2016 | Uncategorised
Visit any writers’ forum and you’ll see a lot of posts about ‘finding your voice’. Some of the discussion is helpful and some of it deeply pretentious. But voice isn’t just about creating great literature. It can really help your business too. Voice...
