by Kirsty France | Feb 27, 2017 | Uncategorised
There’s nothing I love better than a shiny new project. For one thing it gives me the opportunity to learn something new. I chatted to two other copywriters recently and we were comparing notes on the most unusual subjects we’d had to write about – snail slime was...
by Kirsty France | Feb 20, 2017 | Uncategorised
Have you ever been lectured about pricing? Or do you have to work for a fixed fee that you didn’t negotiate? I’ve done both. The benefit of being self-employed is that you can set your own prices. Of course, you might have a client who wants to negotiate but...
by Kirsty France | Feb 6, 2017 | Uncategorised
You might have an easy answer to that question. Either you delegate all the time and you think you’ve got it right or you don’t delegate at all. If you’re a sole trader, delegating can feel as if you’re handing your baby over to a complete stranger. Either you’ve...
by Kirsty France | Jan 30, 2017 | Uncategorised
I’ll be honest. For years, the idea of networking made me cringe. I always felt as if a ‘network’ was something other people had. You know, the ones who wanted to climb to the top of the corporate tree. I used to go to professional networking events and end up...
by Kirsty France | Jan 24, 2017 | Uncategorised
What business are you in? Do you sell something relatively inexpensive that your customers might take gamble on? Or does doing business with you involve more of a leap of faith? Whatever you do, there’s no escaping the fact that trust makes business work. Do your...
