by Kirsty France | Mar 19, 2018 | Uncategorised
Did my last blog (catch up here if you haven’t read it) sell you on the idea of building your business in a specific niche? If it did, you might have some ideas already about the sort of audience you want to target. If, on the other hand, you’ve no idea what niche...
by Kirsty France | Mar 12, 2018 | Uncategorised
When you start talking about niching, people start to panic. It’s a natural reaction. Why would you deliberately narrow your audience when there’s so much potential business out there? You’d have to be crazy to turn good customers away, right? Well, maybe not. The...
by Kirsty France | Feb 5, 2018 | Uncategorised
You might not have heard about the three social media modes before, but trust me, you’ll want to know about them. We’ve all heard about Facebook’s new emphasis on building communities. How do you build community? By getting people talking on your posts and about your...
by Kirsty France | Jan 29, 2018 | Uncategorised
Given that you’re running a business and probably not living in a cave*, you’ve doubtless been bombarded by talk of ‘Facebook Zero’ and how we’re all going to have to pay to be seen. I’ve heard that I need to be doing more videos and should be going live on Facebook...
by Kirsty France | Dec 11, 2017 | Uncategorised
Well, maybe it is. Except for those times when it isn’t. Sorry if I’m talking in riddles, but I’ve been seeing it a lot recently. I visit someone’s website and get excited when I see a link to a blog. Then I click through to find out that it’s actually something else....
