Are your customers listening to you?

It’s a common complaint. In fact, it’s one I’ve made myself. You create all this fabulous content and it feels as if no-one’s listening. No-one comments on your blog, your Facebook reach is rubbish and you feel like throwing a party if you get a couple of likes on a...

Who are your customers?

There’s a lot to think about when you start a business. However you decide to organise things there’s one thing you can’t escape. You won’t make money if you don’t find your customers. There’s a never ending stream of advice on ways to market your business and you can...

How you can believe you’re an expert

There’s so much marketing content out there it could make your head spin. You could spend your entire life reading blogs from one expert or another, or signing up for endless courses that promise to tell you the secret of a successful business. The great thing about...

Do you show what’s behind the scenes?

Sometimes it can feel as if marketing is one big front. You set out your stall to persuade people to do business with you. The idea of showing them behind the scenes seems completely counterintuitive. There’s no way you could show people the cogs working, is there?...