by Kirsty France | Jul 23, 2018 | Uncategorised
One of the benefits of a blog post is that your audience can read it and walk away, obligation free. Of course, from your point of view that’s also one of the downsides. By writing a blog you offer useful information that demonstrates your expertise. Your regular...
by Kirsty France | Jul 10, 2018 | Uncategorised
You’ve got a list of blog topics (and if you haven’t read this to get you started). That means that you can just sit down and start writing, right? Wrong. There are times when I can get away with winging it but I’ve had a lot of practice. If you want to avoid a...
by Kirsty France | Jul 10, 2018 | Uncategorised
You’ve got your blog topics sorted and you’ve made a plan to give your post a great structure. (If you haven’t, read this and this.) Now, off you go. Sit down and write your first post. No? Sometimes the most difficult thing about writing a good blog post is knowing...
by Kirsty France | Jul 3, 2018 | Uncategorised
When you start a blog and want to come up with topics, there’s one very important thing to keep at the front of your mind. Your customer. Whatever you write about, ask yourself – “will my customers care about this?” If they won’t, don’t write about it. Knowing your...
by Kirsty France | Jun 18, 2018 | Uncategorised
If you’ve been keeping up with the business news recently, it’s all looking a bit depressing for the British high street. Woolworths are long gone, Poundworld are in receivership and sales are dropping almost everywhere. You may wonder what this has to do with...
