How much marketing is too much?

by | Nov 19, 2018 | Uncategorised

If you’re an A-lister with a massive advertising budget, you can get your marketing message out to any audience you like.  Targeted advertising online or on social media makes it easier to bombard your target audience with adverts, post and videos. Visit a web page...

What confrontation taught me about marketing

by | Nov 13, 2018 | Uncategorised

Have you ever avoided a confrontation, in business or life generally? Do you feel as if you backed down when you should have stood up or did it teach you something else? I once had a confrontation that played on my mind for a very long time. I decided to tell you...

Customer personas: you need to get to the details

by | Nov 5, 2018 | Uncategorised

If you’ve never heard of customer personas before, don’t panic. It’s basically a fancy way of saying ‘who do you want as your customer?’  I’ve talked about the importance of getting to know your customers before, but this time we need to get down to the nitty gritty. ...

Why you need to track your results

by | Oct 29, 2018 | Uncategorised

I know that the idea of tracking and analytics is enough to make you want to run and hide.  If you’re not technologically minded, the idea of installing tracking and pixels seems like a complete nightmare.  However, it is worth it. Knowing your numbers is absolutely...

Ask your audience: what do your customers need?

by | Oct 22, 2018 | Uncategorised

Henry Ford once said that he’d never have invented the car if he’d asked people what they wanted. Quite simply because they’d have asked for a faster horse.  I’m not sure that’s strictly true. Whilst people are perfectly capable of being daft at times, I imagine that...