by Kirsty France | Apr 29, 2019 | blogging, storytelling
I’ve been along to a few different networking groups since I started my business. You meet an incredible range of different people with all kinds of businesses. These days I find myself speaking to a lot of people who have a job and a side hustle. Some of them want to...
by Kirsty France | Apr 16, 2019 | blog writing, blogging, content strategy
I’m going to say something that might make you go a bit twitchy. When you’re marketing your business you need to decide who you want to target then focus on them. It sounds fairly logical, doesn’t it? Yet small business owners everywhere get very nervous when they...
by Kirsty France | Apr 8, 2019 | blog writing, blogging
There are three questions I always hear when I talk about blogging. One of them sometimes isn’t a question at all, just a statement. “I would write a blog but I don’t know what to write about.” (The other two questions are ‘how long does my blog need to be?’ and ‘how...
by Kirsty France | Apr 1, 2019 | blog writing, blogging
Blogging is wonderful as a business marketing tool and a creative outlet. If you’re writing a blog to promote your business it’s important to know what’s going to appeal to your audience so you can tailor the content to them. You can also air your personal views via...
by Kirsty France | Mar 25, 2019 | Uncategorised
There have been a few times recently where I’ve started to feel that no-one else gets it. Logically I know it isn’t true but there’s no accounting for the wobbles a human brain is capable of having. As I write this my mood has improved considerably and I feel much...
