by Kirsty France | Aug 13, 2019 | blog writing, blogging, content marketing, workshops, writing
Businesses come in all shapes and sizes, from the sole trader working at home to massive multinationals. The main differences in their marketing strategies tend to come down to budget. If you’re a one person business you’re unlikely to be able to afford to plaster...
by Kirsty France | Jul 24, 2019 | blog writing, blogging workshops, content marketing, marketing, training, workshops
When you first start marketing your business, it’s all trial and error. You might find that one post is a hit, then something similar completely flops. Over time, you can start to build up a picture of what your audience responds to and where your customers are coming...
by Kirsty France | Jul 9, 2019 | blog writing, blogging, storytelling, writing
I know, you’ve heard people like me bang on endlessly about using storytelling in your marketing. It’s a great way to get personality into your content and set yourself apart from the crowd. The thing is, how do you do it? It won’t surprise you to hear that it’s not...
by Kirsty France | Jun 20, 2019 | content strategy, marketing, writing
Whenever you create a new piece of content for your business, you need to think about what you want it to do. I know that might feel as if I’m asking you to analyse every single little thing that you put out there (and I am), but it doesn’t have to be a pain. Your...
by Kirsty France | Jun 3, 2019 | marketing, writing
I had a fabulous meeting with a lovely lady recently, and it got me thinking (again) about all the different skills you need in business. She was talking about all of the different elements that she was bringing together to make sure that the message she was sending...
