by Kirsty France | Oct 7, 2019 | blog writing, blogging, content marketing, writing
Marketing success isn’t just about how good your message is. It’s about catching your audience at the right time and in the right mood. If you think about what season it is and what’s happening in their lives, you can include references to the things you can help with...
by Kirsty France | Sep 23, 2019 | storytelling
This week has a bit of an end-of-an-era feeling for me. I’d only been in business for about 6 months when a friend got in touch to ask if I’d do some consultancy work for her. She worked in the legal department for a large company, and they needed some support as one...
by Kirsty France | Sep 16, 2019 | blogging, storytelling
One of the many benefits of writing a blog is that it helps your future customers get to know you. You can talk to them about the stuff they’re interested in like a human being rather than a corporate cardboard cut-out. A lot of people love the idea of buying from a...
by Kirsty France | Sep 10, 2019 | blog writing, blogging, content marketing
I’m generally not a fan of stating the bleeding obvious. I don’t like it when people talk down to me so there’s no way I’m going to do it to anyone. The trouble is, sometimes it leads me to credit people with knowledge that they don’t already have. This is not a...
by Kirsty France | Sep 3, 2019 | Uncategorised
Every so often, you get a little flurry of articles about blogging, and they all ask a variation on the same question. Yup, you guessed it. ‘Is blogging dead?’ Now, obviously, I have a bit of a vested interest here. Writing blogs is a core part of my business, so if...
