by Kirsty France | Apr 20, 2020 | blogging, business life, storytelling
I’m delighted to have been challenged by the fabulous Steve at The Diary of Dad to write about the positives that have come out of isolation. I have to confess, when all of this started I was panicking. As a business owner, the possibility of not being able to work...
by Kirsty France | Apr 13, 2020 | blog writing, blogging, content marketing, content strategy, marketing, social media, writing
Content marketing can get overwhelming at the best of times. Even when you’ve got a clear idea of who your customer is and what kind of content they’ll like, there are still lots of decisions to be made. Your marketing could be a full-time job, but you haven’t got...
by Kirsty France | Apr 6, 2020 | content marketing
You’ve probably heard a lot about how important content creation is when you’re marketing your business. The trouble is, it’s such a generic term that it can be tough to work out what the flipping heck it means in relation to your business. There’s such a bewildering...
by Kirsty France | Mar 23, 2020 | business life, content marketing, social media, storytelling, writing
I had a completely different blog post written for this week. Yet somehow I couldn’t bring myself to publish it. It felt a tiny bit irrelevant to tell another story when the world has turned upside down. So here I am. The only question running through my head is ‘how...
by Kirsty France | Mar 16, 2020 | content marketing, Guest blog, marketing
In a nutshell, your brand is your most valuable asset. Whether at home or in the workplace, we all have brand preferences. Firm favourites we use often, ones we’re following and may well try out next time, and those, for whatever reason, we dislike, mistrust, and...
