by Kirsty France | Aug 10, 2020 | blog writing, blogging, content marketing, marketing, writing
Photo by Cottonbro from Pexels One of the most common questions I hear when I suggest business owners start a blog is “But what will I write about?” Coming up with ideas for your blog (or any of your social media posts, for that matter) can feel like a massive task at...
by Kirsty France | Aug 3, 2020 | blog writing, blogging, content marketing, marketing, writing
Does it ever feel as if some people might be a bit scared of your business? You might think of yourself as a perfectly pleasant person, not an ogre or a troll. Yet you haven’t had a steady stream of new customers beating a path to your door. Or maybe you’ve introduced...
by Kirsty France | Jul 16, 2020 | blog writing, blogging, business growth, Case study, content marketing
We’ve all heard about businesses pivoting during the pandemic. Here’s one that did it in style. Lake Contracts provide high-quality shop fitting services, so when lockdown came, their business went quiet. After all, who’s going to pay for shop fitting when all the...
by Kirsty France | Jul 14, 2020 | blog writing, blogging, business life, outsourcing
Making the decision to outsource some of your business tasks is one thing. Finding someone you’d actually trust to do the work is quite another. If you’re looking for a full-time employee, you might be better off hiring someone to find suitable candidates. However,...
by Kirsty France | Jul 6, 2020 | blog writing, blogging, outsourcing
Is this your idea of fun?Image from Pixabay It’s one of the most common misconceptions about blogging. “Shouldn’t I be writing that myself?” Well, if you’re writing as an individual about your personal life, yes. Otherwise, for most people, no. There are a couple of...
